Canyon Ride UNLTD — Alex de Cortada | Nik Howe

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MONDAYS. CANYON RIDE UNLTD

YOU DON'T HATE MONDAYS. YOU JUST HATE HOW YOU COMMUTE.

OUR FILM, FOR CANYON, FOLLOWS THE LIFE OF GENNA, A YOUNG PROFESSIONAL FROM VALENCIA. SHE PUTS PAY TO THE MONDAY BLUES BY JUMPING ABOARD HER CANYON COMMUTER:ON 7. HER ME TIME. HER TRAFFIC-DEFYING, DAY-INSPIRING, FREEDOM MACHINE. THIS IS NOT A COMMUTE. THIS IS NOT A REGULAR MONDAY. THIS IS A RIDE UNLTD.

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ROLE

DIRECTORS: ALEX DE CORTADA & NIK HOWE
CINEMATOGRAPHER: ALEX DE CORTADA
WRITER: NIK HOWE

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CLIENT

CANYON

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CATEGORY

ADVERTISING

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FQ20 x Monster Energy →

Canyon Moonshot Project →

Black Sheep Sportswear →

Jack UltraCyclist Rising Up →

Canyon Frodissimo Speedmax →

Black Sheep Essentials →

Marco Bezzecchi x Monster Energy →

Another Fashion Showreel →