[01]
COFFEE RIDE. CANYON FRODISSIMO SPEEDMAX
AN ACCIDENTALLY WES ANDERSON-INSPIRED (MAYBE) COMMERCIAL FOR A SPECIAL-EDITION CANYON X FRODISSIMO SPEEDMAX. SPRAYED WITH 7 GRAMS OF JAN FRODENO'S OWN-BRAND NICARAGUAN COFFEE, WE WERE GIVEN CREATIVE FREEDOM TO BRING THIS UNIQUE BIKE CONCEPT TO MARKET. THE RESULT: 100, €10K TIME TRIAL BIKES SOLD OUT IN LESS THAN 24HRS.
[02]
ROLE
DIRECTORS: ALEX DE CORTADA & NIK HOWE
CINEMATOGRAPHER: ALEX DE CORTADA
CREATIVE DIRECTOR & WRITER: NIK HOWE
[03]
CLIENT
CANYON
[04]
CATEGORY
ADVERTISING