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ALWAYS DOING FOR BLACK SHEEP

USHERING A NEW ERA FOR BLACK SHEEP, WITH THE LAUNCH OF THEIR SPORTSWEAR COLLECTION – A RANGE OF GARMENTS METICULOUSLY DESIGNED FOR PEOPLE IN CONSTANT MOTION. INSPIRED BY THIS DIRECTION AND THE MONIKER 'ALWAYS DOING', WE PRODUCED A SHORT FILM AND PHOTOGRAPHIC ASSETS THAT SHOWCASED A DAY IN THE LIFE OF ALEIX FERRER, A HIGH-PERFORMANCE OBSESSIVE WHO USES SPORT, AND IN PARTICULAR, RUNNING NOT JUST AS A FORM OF EXERCISE. BUT AS A WAY TO EXPRESS HIMSELF AND HIS FEELINGS. THE RESULTING FILM; SOCIAL MEDIA CLIPS; AND STILLS NOT ONLY USHERED IN THIS NEW ERA IN BLACK SHEEP'S EVOLUTION. BUT ALSO SHOWCASED THE ENTIRE SPORTSWEAR RANGE.